We know, the Just Be Nice Project isn't for everyone. We don't partner with everyone and not everyone wants to partner with us. Some people and organisations don't want to do things differently, some people and organisations don't believe that it is possible to change the way they have impact to be better for them and for others. Sometimes, getting people to invest now, in a better, more efficient and sustainable future is difficult.
So who is the Just Be Nice Project for? It’s for people who want to do good and don’t know where to start. It’s for people who have worked hard and developed skills and resources but feel disconnected from their abilities and their ability to do good in the world. It’s for people who are dissatisfied with the current paradigm of charity and social help, people who wonder how in a time of prosperity, such as ours, so many people go without. It’s for people who want to improve equality of opportunity for everyone. It’s for people who are good at things. Because people who are good at things can do more good than people who aren’t good at anything…yet. It’s for people who aren’t sure what they are good at and they want to find out. It’s for people who need permission to carry on their journey of being good. Sometimes people feel like they need to stop pursuing excellence because it might be seen as selfish, not knowing that their amazing capacity for impact lies on the other side of their excellence. We are here to encourage excellence and then harness it for the largest benefit. (You don’t begrudge brain surgeons for not working in soup kitchens while they study and learn for 20 years to do a surgery that virtually no one else can do, we encourage them, because at the end of it, we know we’ll need their skills.) It’s for people who don’t simply think that they need to ‘be the change’, but think that they need to ‘be the whole change’. Teaching them that you can be a part of extraordinary impact through making very ordinary positive change… if you do it alongside others. It’s for revolutionaries; for people, organisations and communities that believe that a world where extraordinary positive change is possible, just not by going about it they way we’ve been doing it so far. It’s a match for us and our partners when we can take someone who is interested and make them knowledgeable, engaged and effective. It’s a match for us and our partners when we can take someone who lacks understanding and we can teach them about disadvantage and impact through execution and engagement. It’s a match for us and our partners when people have tried to help before and become frustrated with charitable dogma, inefficiencies, hypocrisy and its - at times - exploitative nature. It’s a match for us and our partners when we find people who believe that equality of opportunity is not just a pipe dream, and that it’s a goal worth working towards. |
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