Arete; The act of living up to ones potential.

Arete is a word, originating in ancient Greece describing Virtue or Valour requiring moral, emotional, mental and physical excellence. While it is often associated with bravery, it is more often used in regards to effectiveness.

A man, woman (or organisation) of arete, uses all of their available faculties for maximum effectiveness in the pursuit of excellence. Being the best that they can be, in all areas of a good life.

The Just Be Nice Project is committed to working with people to help unlock the potential for good in every corner of their day to day lives. From work, to home to community and social interactions, excellence in understanding, communication, health, wellbeing and effectiveness are fundamental to our goal of improving equality of opportunity by changing the way that people help people.
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Creating extraordinary positive change in the world, by helping people make ordinary positive change. Chasing excellence for those in need, through promoting excellence for all.

If you are looking to improve your capacity to help others and looking to find more fulfilment in the pursuit of excellence as an individual or organisation, apply to become a Just Be Nice Project Partner.

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